Even though the benefits of e-commerce for Small and Medium-Sized (SMEs) are
enormous, not many SMEs have adopted e-commerce, especially in Palestine. Therefore …

The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …

The purpose of the study is to present a digital marketing data analytics model to analyze
campaign efficacy and inform strategy based on website performance, social media metrics …

Purpose The paper's main goal is to examine the relationship between the video marketing
of financial technologies (Fintechs) and their vulnerable website customers' brand …

The notion of a brand's mass prestige ('masstige') has always been confined within the
contours of business-to-consumer (B2C) markets. This study is a pioneering attempt to …

Buku" Manajemen Pemasaran" merupakan panduan praktis yang membahas berbagai
aspek penting dalam pengelolaan pemasaran perusahaan. Dalam buku ini, pembaca akan …

This study proposes that the proficient use of big data enables organizations to respond
swiftly to market opportunities and threats, leading to positive business outcomes. Drawing …

Cloud computing services represent a rapidly growing business-to-business (B2B) market,
but managers lack guidance on managing the customer journey for these complex digital …

This study aims to examine the complex dynamics of short video marketing, social sharing,
and consumer engagement specifically within the tourism sector in Jordan. The study used …

To acquire competitive differentiation nowadays, logistics businesses must adopt novel
strategies. Logistics companies have to consider whether redesigning their marketing plan …