Abstract Generative Artificial Intelligence (AI) marks a transformative era, empowering users
as active collaborators in digital content creations. A critical question arises: how does …

Markkinointiviestintä on yksi harvoista toimialoista, joka on kasvanut käytännössä tauotta.
Disruptio on ollut alalla arkipäivää. Muutoksen logiikka on ollut toimialalla hyvin selkeä …

As a result of the country's rapid modernization and rising middle class, the coffee industry in
Indonesia is ripe for the picking. Umah Lokal Coffee & Roastery is seeing the effects of the …

Penelitian ini bertujuan untuk mengetahui perilaku harga daging ayam broiler di beberapa
Pasar Tradisional Kota Pekanbaru selama periode pademi COVID-19 (2019-2023), untuk …

The relevance of the customer journey as a concept in understanding customer behavior
has increasingly been adopted in business operations. Customer journeys are recognized …

The purpose of this study was to analyze the effect of marketing knowledge management on
business performance mediated by product innovation and digital marketing on users of …

Chapter 1 introduces the concept of content marketing and discusses the role that value
plays in an effective content marketing practice. Following a brief outline of the history of …

A content writing AI is a complex system that uses artificial intelligence to generate high-
quality, entertaining, and relevant content for a number of applications such as blog posts …

El presente estudio tuvo por objetivo determinar la influencia del marketing digital en la
captación del cliente en una empresa prestadora de salud. El estudio fue de enfoque …

As the marketing field has renewed enormously during past decades, it does not only pose
great opportunities but also some challenges for businesses. In the digital era, content …