A citation and co-citation bibliometric analysis of omnichannel marketing research

JM Lopes, A Sousa, E Calçada, J Oliveira - Management Review Quarterly, 2021 - Springer
Nowadays, firms are facing an intense challenge when coordinating an effective
management on the offline and online channels. Consequently, creating a field of research …

Adoption of CRM technology in multichannel environment: a review (2006‐2010)

P Awasthi, PS Sangle - Business Process Management Journal, 2012 - emerald.com
Purpose–The purpose of this paper is to review state‐of‐art literature on adoption of CRM
technology, including the CRM in multichannel environment and provide a comprehensive …

KPIs for performance measurement of e-fulfillment systems in multi-channel retailing: An exploratory study

G Bressolles, G Lang - International Journal of Retail & Distribution …, 2020 - emerald.com
Purpose The purpose of this paper is to expand existing research on fulfillment systems for
multi-channel retailers by combining analysis of customer expectation (CE) with economic …

Investigation of consumers' cross‐channel switching intentions: a push‐pull‐mooring approach

AC Haridasan, AG Fernando… - Journal of Consumer …, 2021 - Wiley Online Library
This research develops and tests a model on cross‐channel switching intentions using the
PPM framework. Four hundred and fifty‐six valid responses were collected from online and …

Does the Label Fit the Channel? How “Bricks” and “Clicks” Influence Demand for Environmental and Social Sustainability Labels

E Fröberg, S Kolesova… - Journal of Service …, 2024 - journals.sagepub.com
Service firms are increasingly trying to make their offers more sustainable. In this paper, we
contribute to the literature on sustainability in service by investigating the impact of the …

Seven contexts for service system design

RJ Glushko - Handbook of service science, 2010 - Springer
Many of the most complex service systems being built and imagined today combine person-
to-person encounters, technology-enhanced encounters, self-service, computational service …

Explore how online healthcare can influence willingness to seek offline care

C Ye, C Cao, J Yang, X Shao - International Journal of Environmental …, 2022 - mdpi.com
With the recent development of internet healthcare, many hospitals have laid out their online
platforms. However, there have been some poor service levels and low quality. The …

The effect of status quo bias on cloud system adoption

YW Fan, CD Chen, CC Wu, YH Fang - Journal of Computer …, 2015 - Taylor & Francis
The cloud-based environment has been viewed as an elastic alternative to hosting
information systems. Although a lot of attention is paid in cloud system applications …

The multichannel customer's service experience: building satisfaction and trust

E Fernández-Sabiote, S Román - Service Business, 2016 - Springer
Multichannel retailers dominate today's retail landscape. Practitioners and researchers are
particularly interested in understanding how the multichannel strategy helps establishing …

Customer channel migration and firm choice: The effects of cross-channel competition

J Li, U Konuş, F Langerak… - International Journal of …, 2017 - Taylor & Francis
Customers switch among multiple channels offered by multiple firms and this means that
multichannel shopping behavior also depends on the channels offered by competitors. To …