The digital transformation has changed the rules of the game even in the world of fashion,
luxury and fast-fashion retail. The fashion system today faces the challenge of renewing …

The rise of online retail platforms has facilitated customers to purchase from the same firm
across multiple platform channels. It is challenging for firms to maintain online customer–firm …

With the explosion of the Internet many firms are incorporating technology into their
marketing and operations and are adopting a multichannel strategy. The impact of this …

Multichannel retailers aim to steer customers to physical stores in order to increase cross-
selling, benefit from higher margins, and offer multisensory experiences. The question of …

Relationship marketing effectiveness varies across different markets, but prior research has
provided limited evidence on how cultural variations relate to the effects of relationship …

Purpose–Understanding how retail performance can reduce risk perceptions and influence
behavioral intentions remains a key issue for researchers. Consumer evaluations of a …

An increasing number of traditional (offline) firms are opening up their online sales
channels. However, a number of them are finding it difficult to increase the utilization of their …

Online purchases can support environmental sustainability by reducing the number of
shopping trips. The purpose of this article is to understand how online convenience may be …

Many business-to-business (B2B) managers think that customers act rationally and base
decisions mostly on price, customer loyalty isn't considered. Companies outsource various …

Store-based retailers are increasingly opening an additional online sales channel and
becoming multi-channel retailers. Moreover, formerly pure online retailers are opening …