[PDF][PDF] Digital marketing and SMEs: a systematic mapping study

AR Thaha, E Maulina, RA Muftiadi… - Library Philosophy and …, 2021 - researchgate.net
Abstract Small and Medium Enterprises (SMEs) have a high priority for many governments
because of their important economic contribution and the number of people they employ …

Impact of innovation capabilities on business sustainability in small and medium enterprises

JR Hanaysha, ME Al-Shaikh, S Joghee… - FIIB Business …, 2022 - journals.sagepub.com
The rationale of this study was to investigate the effect of innovation types on business
sustainability in the small and medium enterprises (SMEs). Quantitative approach was used …

Does the effect of customer experience on customer satisfaction create a sustainable competitive advantage? A comparative study of different shopping situations

XL Pei, JN Guo, TJ Wu, WX Zhou, SP Yeh - Sustainability, 2020 - mdpi.com
With the rapid development of online shopping and traditional physical store shopping
interweaving to form different shopping situations, customer experience has gradually …

[HTML][HTML] Developing organizational agility in SMEs: An investigation of innovation's roles and strategic flexibility

IWE Arsawan, NK ssy De Hariyanti… - Journal of Open …, 2022 - Elsevier
Although social capital and collaborative knowledge creation were considered essential
drivers in maintaining competitive advantage, empirical evidence on the impact of …

[PDF][PDF] The effect of intellectual capital and innovative work behavior on business performance

AMA Ausat, A Widayani, I Rachmawati… - Journal of Economics …, 2022 - academia.edu
The twenty-first century is a century of knowledge, discovery, and innovation, with rapid
advances in science and information technology marking significant developments. The …

The role of environmental management control systems for ecological sustainability and sustainable performance

SU Rehman, A Bhatti, S Kraus, JJM Ferreira - Management Decision, 2021 - emerald.com
Purpose The purpose of this study determines how environmental management control
system (MCS) packages influence ecological sustainability and sustainable performance …

Sustainable supply chain clusters: an integrated framework

MR Barakat, N Tipi, JS Wu - Management Decision, 2023 - emerald.com
Purpose This research aims to provide a conceptual framework with the scope to assist in
establishing sustainable supply chain clusters (SCCs) by providing an instrument for …

The relationship between innovation and sustainability: A meta-analytic study

E Kuzma, LS Padilha, S Sehnem, DJ Julkovski… - Journal of Cleaner …, 2020 - Elsevier
The objective of this study is to analyze the effects of innovation on the performance of
organizational sustainability, as well as on the environmental, economic and social …

Entrepreneurial orientation and supply chain resilience of manufacturing SMEs in Yemen: the mediating effects of absorptive capacity and innovation

MA Al-Hakimi, MH Saleh, DB Borade - Heliyon, 2021 - cell.com
Literature has revealed, recently, the importance of entrepreneurial orientation (EO) for
supply chain resilience (SCR); however, doubts remain as to how EO could improve SCR …

Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets: how do social capital and marketing innovation matter?

SW Jeong, JE Chung - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose Building on the resource-based view (RBV), this study examines the differential
roles of internal and external social capital (SC) in enhancing the marketing innovation (MI) …