Crowdsourcing, which is a relatively new phenomenon, offers a variety of potential
marketing initiatives for the future expansion of SMEs. The aim of this study is to analyze the …

Purpose The purpose of this study is to report the apparent linkage between knowledge
management (KM) practices in a semi-structured sector and business sustainability. Micro …

To remain competitive, SMEs and small farming businesses in particular would need to
effectively respond to technological trends and leverage their potential through better ICT …

Purpose The purpose of this article is to better understand the relevance of value creation in
the interconnection amongst entrepreneurship, marketing and innovation by reviewing the …

The study aims to investigate the influence of innovative marketing strategy on the
development of MSMEs in Sri Lanka. Primary data collection was adopted to collect data …

This study synthesizes empirical research on Resource-Based Views (RBVs) and Dynamic
Capabilities (DCs) of firms across various sectors, aiming to create a comprehensive …

Literature indicates it is crucial to understand how SMEs could adapt to changes in their
external environment to develop a competitive advantage. However, there is limited …

Purpose The purpose of this study is to examine the effect of manager attributes and
psychological factors on the adoption of sustainability reporting (SR) among small and …

Purpose Product rebranding is increasingly popular, but brand managers are sceptical
about its implications on brand loyalty (BL). Given the limited empirical literature on the …

The purpose is to study the new survival trends for states in a multipolar world, determine the
successfulness of adaptation to the digitalization of different growth poles, and develop the …