Purpose The aim of this study is to provide an empirical investigation of the agricultural
cluster's economic, social and environmental values. By doing so, the authors aim to offer …

The main purpose of the research is development of the effective management mechanism
of marketing innovations in order to increase the enterprise development effectiveness. For …

Market-based resources and marketing capabilities are considered the critical elements of
competitive advantage in a marketplace. However, extant literature is scant in identifying …

To explicate the nature of the relationship between entrepreneurial bricolage and marketing
capability, this study builds a theoretical framework to explore how strategic flexibility and …

This study aims to uncover the interaction of intangible resources in personal branding,
corporate branding, and open innovation in shaping the competitive advantage and …

The current research aims to examine the influence of knowledge sharing (KS) and strategic
locations on innovation and competitive advantage (CA) of small and medium sized …

This study examines the role of using algorithmic human resource management (HRM) to
make strategic decisions concerning firms' human resource (HR) activities. This study …

The aim of this paper is to determine the degree of influence and mediation of dynamic
marketing, innovation and learning capabilities on the international performance of …

In most developing nations, such as Ghana, SMEs provide a significant portion of the GDP to
ensure economic growth, employment, income stability, and poverty alleviation. Despite the …

Although previous research endeavours have extensively explored the environmental
pressure-performance relationship, their findings have been inclusive. Therefore, this paper …