This research offers a novel approach that extends the application of importance-
performance map analysis (IPMA) in partial least squares structural equation modeling (PLS …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

Returns and consumer fairness concerns put a huge pressure on manufacturers who sell
their products online. The optimal selling format and return freight strategy become …

Remanufactured products have emerged as an important option for achieving sustainable
development, which is crucial to the success of the circular economy. Consequently, it is …

Social media is a crucial tool for companies to reach their customers as additional touch
point and build brand awareness, but effectively using these platforms to engage with …

Live streaming danmaku can reflect both real-time interaction and user sentiment, two key
characteristics of live streaming e-commerce. Using a sentiment analysis of live streaming …

Nowadays, massive user-generated images (UGIs) are posted online to convey users'
experiences with specific brands or products. Thus, this visual information is precious, as it …

Images have become integral to consumers' sharing of consumption experiences due to
their abilities of carrying rich and vivid information. Drawing from the perspective of …

There is limited research showing how strategically generated content can boost Twitter
engagement. The problem is acute for sports clubs with large fan bases. We determine the …

Few studies have considered changes in consumer perceptions when faced with multiple
levels of review ratings. Drawing on availability heuristic theory, we aim to explore the …