This research examines the relationship between social media marketing activities and
purchase intention mediated by trust and brand image to confirm the constructs with …

Consumption of luxury brands has been rising significantly, particularly in emerging
economies. While some aspects of luxury consumption may be consistent across cultural …

Sustainability and safety have become the two most important considerations of consumers
of the current century. The limited movement of consumers and significant shift to online …

The year 2021 is one of the most significant years for live streaming commerce, since
numerous sectors and businesses have begun to sell their items in the form of live broadcast …

Digital marketing transformation is one of the important elements in a business's long-term
plan. Furthermore, choosing the most optimizing and suitable marketing strategy is not really …

Nowadays, most shoppers use e-business online platforms. However, consumer behaviors
need to be studied in terms of satisfaction and the intention to purchase and re-purchase …

Purpose This paper aims to examine consumers' behavioral intention (BI) to order food and
beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the …

Social media has become an integral part of modern society's daily life. With the rapid
development of information and communication technology, social media platforms have …

Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …

Purpose The paper aims to examine the moderating role of both the perceived value and
perceived trust in the relationship between the ease of use, perceived risk, perceived …