Purpose–Artificial intelligence (AI) adoption is critical in the age of digital technology. This
review article aims to evaluate the literature on AI in the hospitality industry. Method–A …

This study aims to explain the role of big data analytics and artificial intelligence (AI)
adoption in coffee shops in Krabi its an effect on brand authenticity, brand sentiment, and …

This paper investigates the acceptance of the AI-Powered Lead Management System (AI-
LMS) in a passenger car dealership. The study was conducted using a questionnaire, and …

The chapter's analysis of the possible advantages and disadvantages of the metaverse is
centered on studies in the tourist and food and wine industries. Open issues include …

Technological advancements improve the knowledge potential of business and help in
building interactions with the customers. Artificial intelligence is drastically changing the way …

This study explores the role of artificial intelligence (AI) in digital marketing strategy and its
benefits. AI is a technology that enables computers or machines to process information and …

With the development of information technology, the purchase of goods online has acquired
a different dimension. This type of online purchase has made life easier for individuals by …

The E-Commerce Industry has experienced rapid growth over the last decade. Due to the
rapid growth of online customers, it is critical to understand their needs and behaviours …

This study investigates the perceptions of employees in the hotel industry of the Republic of
Serbia regarding the acceptance and importance of artificial intelligence (AI). Through a …

In the digital age, integrating Artificial Intelligence (AI) into marketing technologies (martech)
has become pivotal for businesses aiming to remain competitive. This systematic literature …