With the application of artificial intelligence (AI) technology in organizational frontlines,
customers' service experiences have begun to shift from interactions with service personnel …

Since their introduction in the early 2000s, the use of social networking websites has
exploded. Many businesses are seeing increased revenue due to their social commerce …

The paper aims to investigate social commerce systems from a systems thinking
perspective. It proposes to model the social commerce process and outlines how Following …

The rising trend of online social shopping is evident from the increasing volume of online
social commerce. However, despite the importance of this development, only a limited …

To reduce the negative impacts of the COVID-19 pandemic, local government officers
conducted live streaming to sell and endorse local products. Understanding factors and …

The rise of live streaming selling has brought a revolution to the retail industry. The supply
chain with platform-based retailing is faced with choice of sales formats and marketing …

Purpose In recent years, more and more e-retailers have adopted live streaming services to
attract customers. Although the extant literature has mostly examined the motivations for live …

To cope with the digital transition exacerbated by the COVID-19 pandemic, managers of
manufacturing small and medium enterprises (SMEs) need to adopt innovative practices to …

Live streaming is continuously becoming an important tool for destination marketing
nowadays. Despite that many destinations use live streaming to attract prospective tourists …

This study employed an attention-interest-desire-action (AIDA) model to explain viewers'
immediate purchase decision-making processes and continuous watching intentions within …