Nowadays, live streaming e-commerce has become popular all over the world. In this paper,
we study the pricing strategy of new products when they are launched in live streaming …

Live-stream shopping has witnessed a leap in development since the coronavirus disease
2019 outbreak. However, research exploring the determinants of live-stream customer …

With the ever-increasing popularity of livestreaming commerce, understanding how
livestreaming contributes to online consumption becomes crucial to social commerce …

There is growing evidence indicating that background music has a significant impact on
consumer purchasing behavior. However, there is limited research on the placement of …

How social presence influences consumer purchase intention in live video commerce: the
mediating role of immersive experience and the moderating role of positive emotions | Emerald …

Travel live streaming has become an important tool for tourism marketers to attract and
engage potential travellers, especially after the outbreak of Covid-19. Drawing on the …

This empirical research study aimed to examine factors influencing consumer's behavioral
intentions to purchase products via live-streaming services. This study proposed four key …

Background of the study Nowadays, the business pattern is changing globally. The business
organization is influenced customers to purchase their necessary goods and services from …

Live streaming commerce as a popular marketing method has attracted wide attention, but
little is known about why consumers continue to watch live streaming. To fill this research …

Few studies have explored the factors influencing continuous usage intention toward virtual
tours, such as dominance, pleasure, and arousal. To address this research gap, this study …