The global wine industry faces multiple problems, including water scarcity, climate change,
rising energy prices, and increasing concerns about chemical exposure. Sustainable …

This dissertation explores packaging cues in relation to sustainable perception. It comprises
of introduction, three essays and concluding remarks. The dissertation begins with an …

Wine grapes host a community of yeasts that reflects the unique geography, climate, and
management of a vineyard. After grapes are crushed to produce must, a dynamic …

Consumers' wine purchasing decision is complex since wines carry a plethora of attributes
associated with them, varying from intrinsic to extrinsic cues. Among the extrinsic cues that …

This research explores if wine consumers are aware of the wines of the Greek prefecture of
Drama and, in particular, its wines with Protected Geographical Indication (PGI), and if they …

This paper is focused on the wine label interaction with the consumer. We assume that the
wine label is a powerful communication tool, with much potential for the increase of the …

The thesis aims to analyze how digitalization and data-driven approaches, in particular
those that leverage artificial intelligence, are impacting the wine industry and generating …

This paper pursues the investigation perspective outlined by the following research
question: how do consumers perceive and respond to the sustainability proposition of …

The goal of this study is to examine whether there are differences in consumption between
generations in Bulgaria and what are the main reasons that affect their consumer …