Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation
Purpose Knowledge of how entrepreneurial alertness (EA) and effectuation impact small
firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation …
firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation …
Analyzing Factors That Affect Korean B2B Companies' Sustainable Performance
S Lee, YJ Kim - Sustainability, 2024 - mdpi.com
This study empirically examines factors that can influence the sustainable corporate
performance of Korean business-to-business (B2B) companies with the help of unique …
performance of Korean business-to-business (B2B) companies with the help of unique …
Ambicultural sensitivity and relational embeddedness in fostering B2B relationship
HS Saragih - Journal of Business & Industrial Marketing, 2024 - emerald.com
Purpose This study aims to explore the interplay of ambicultural sensitivity and relational
embeddedness in the quality of B2B relationships. Specifically, it examines how these …
embeddedness in the quality of B2B relationships. Specifically, it examines how these …
Factors Influencing Cross-Border Trade Potential on Import Of Goods
T Ruangsriroj, N Nisaisuk… - International Journal of …, 2023 - openaccessojs.com
Purpose: This study examines the factors influencing cross-border trade potential on import
of goods. The study constructs a model to explain the causal factors in relation to customer …
of goods. The study constructs a model to explain the causal factors in relation to customer …