An increasing amount of research on Intelligent Systems/Artificial Intelligence (AI) in
marketing has shown that AI is capable of mimicking humans and performing activities in an …

Artificial Intelligence tools have attracted attention from the literature and business
organizations in the last decade, especially by the advances in machine learning …

Manajemen Sumber Daya Manusia (MSDM) adalah suatu proses menangani berbagai
masalah pada ruang lingkup karyawan, pegawai, buruh, manajer dan tenaga kerja lainnya …

Artificial intelligence (AI) technologies offer novel, distinctive opportunities and pose new
significant challenges to organizations that set them apart from other forms of digital …

Artificial intelligence (AI) has captured substantial interest from a wide array of marketing
scholars in recent years. Our research contributes to this emerging domain by examining AI …

Strategies and means for selecting and implementing digital technologies that realize firms'
goals in digital transformation have been extensively investigated. The recent surge in …

New technologies have revolutionized nearly every aspect of human existence, including
the ways that firms market products and services to consumers. Along with now familiar …

This article introduces algorithmic bias in machine learning (ML) based marketing models.
Although the dramatic growth of algorithmic decision making continues to gain momentum in …

The urbanization problems we face may be alleviated using innovative digital technology.
However, employing these technologies entails the risk of creating new urban problems …

In the future, artificial intelligence (AI) is likely to substantially change both marketing
strategies and customer behaviors. Building from not only extant research but also extensive …