How the time-scarcity feature of live-streaming e-commerce affects impulsive buying 直播电商的时间性稀缺特征如何影响冲动购买
S Hao, L Huang - The Service Industries Journal, 2023 - Taylor & Francis
摘要直播电商具有时间资源稀缺的特征， 通常只持续几个小时时间。 根据心理抗拒理论，
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
本研究考虑感知急迫作为中介变量， 并将产品类型作为调节变量来探究直播电商的时间性稀缺 …
What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective
S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
reception of continuous scholarly attention. However, understanding the antecedents of …
How do virtual streamers affect purchase intention in the live streaming context? A presence perspective
W Gao, N Jiang, Q Guo - Journal of Retailing and Consumer Services, 2023 - Elsevier
The rise of live streaming commerce has attracted attention from scholars and practitioners
as a new opportunity to reach consumers. However, few studies have focused on the role of …
as a new opportunity to reach consumers. However, few studies have focused on the role of …
How social media live streams affect online buyers: A uses and gratifications perspective
Social media live streams (SMLSs) are becoming mainstream e-commerce platforms,
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
especially for direct selling, offering online retailers (e-tailers) immense consumer interaction …
Boosting customers' impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
With the ever-growing popularity of live-streaming commerce, it is crucial for marketers to
understand how live-streaming contributes to sales. While prior studies mainly focused on …
understand how live-streaming contributes to sales. While prior studies mainly focused on …
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective
Y He, W Li, J Xue - Electronic Commerce Research and Applications, 2022 - Elsevier
To reduce the negative impacts of the COVID-19 pandemic, local government officers
conducted live streaming to sell and endorse local products. Understanding factors and …
conducted live streaming to sell and endorse local products. Understanding factors and …
Exploring how live streaming affects immediate buying behavior and continuous watching intention: A multigroup analysis
This study employed an attention-interest-desire-action (AIDA) model to explain viewers'
immediate purchase decision-making processes and continuous watching intentions within …
immediate purchase decision-making processes and continuous watching intentions within …
How do e-commerce anchors' characteristics influence consumers' impulse buying? An emotional contagion perspective
Live streaming e-commerce is a novel type of shopping that induces widespread instances
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …
of emotional, impulse buying behavior: immediate purchases driven by strong emotional …
Influence mechanism of consumers' characteristics on impulsive purchase in E-commerce livestream marketing
F Deng, Y Lin, X Jiang - Computers in Human Behavior, 2023 - Elsevier
On the basis of the parasocial interaction and social presence that e-commerce livestream
marketing can create, this study used structural equation modeling and the bootstrapping …
marketing can create, this study used structural equation modeling and the bootstrapping …
Strategic product showcasing mode of E-commerce live streaming
E-commerce live streaming can considerably help brands improve sales dynamics, but it is
multiple dilemmas in choosing suitable e-commerce live streaming product showcasing …
multiple dilemmas in choosing suitable e-commerce live streaming product showcasing …