The Influence Country of Origin on Purchase Intention Korean Food with Moderating Consumer Ethnocentrism on Generation Z in East Java
E Adriana, ID Afrizal… - … Journal of Business …, 2023 - journal.formosapublisher.org
The growing food industry in Indonesia is characterized by many Generation Z who are
interested in trying various foods from abroad, this development has targeted many …
interested in trying various foods from abroad, this development has targeted many …
Ethnocentrism on repurchasing intentions of domestic products mediated by product image and perceived value
YF Efendi, AS Hussein, M Rahayu - The International Journal of …, 2023 - growingscholar.org
The purpose of this research is to examine and explain the effect of ethnocentrism on
product image, intention to repurchase domestic products, and perceptions of the value of …
product image, intention to repurchase domestic products, and perceptions of the value of …
[PDF][PDF] PENGARUH CELEBRITY ENDORSER, CONSUMER ETHNOCENTRISM, DAN PERCEIVED VALUE TERHADAP NIAT BELI SEPATU LOKAL VENTELA (Studi …
A CAHYANI, NH Al Amin - 2023 - eprints.iain-surakarta.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel celebrity endorser,
consumer ethnocentrism, dan perceived value terhadap variabel niat beli sepatu lokal …
consumer ethnocentrism, dan perceived value terhadap variabel niat beli sepatu lokal …
Country Of Origin And Perceived Quality: Moderation Role Of Consumer Ethnocentrism
SR Abdurrahman, I Hidayanti… - … on Economic and …, 2023 - jurnal.widyagama.ac.id
The aims of this study were:(1) To analyze the effect of country of origin on perceived
quality,(2) To analyze the effect of country of origin on perceived quality moderated by …
quality,(2) To analyze the effect of country of origin on perceived quality moderated by …