Purpose The paper aims to reveal the impact of relationship marketing (RM) practices
adopted by companies in emerging markets on their market and financial performance (FP) …

This study proposes that the proficient use of big data enables organizations to respond
swiftly to market opportunities and threats, leading to positive business outcomes. Drawing …

Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing
practice. It raises ethical concerns regarding customer prioritization, market share …

Leveraging two prominent theories of technology adoption in firms, this study examines the
organizational determinants of the adoption intensity of artificial intelligence (AI) and its …

Hyperautomation is a business-driven approach, conceptualized in 2019 by Gartner Inc.,
that combines various technologies such as Artificial Intelligence (AI), Robotic Process …

Incumbent firms feel pressured to incorporate artificial intelligence (AI) in their business
model (BM) to innovate and stay competitive. While transforming the BM with digital …

Artificial Intelligence (AI) is quickly transforming the marketing landscape, providing
unprecedented opportunities for businesses to optimize strategies and improve customer …

ChatGPT is a newly launched Artificial Intelligence (AI) powered model with several
functions, providing the user with human-like responses. Recently, ChatGPT have gain a lot …

Штучний інтелект (ШІ)–це галузь комп 'ютерних наук, що займається створенням
систем, які здатні виконувати завдання, які зазвичай вимагають інтелекту людини. Це …