Higher education institutions are investing increasing resources in order to achieve
favourable perceptions among their stakeholders. However, image and reputation …

The purpose of this study is to propose a unified model integrating the technology
acceptance model (TAM), task fit technology (TTF) model, MOOCs features and social …

This study reviews the international literature of empirical educational research to examine
the application of logistic regression. The aim is to examine common practices of the report …

Reputation is critical for institutions wishing to attract and retain students in today's
competitive higher education setting. Drawing on the resource based view and configuration …

Through the growing number of students, universities are moving like a private company in
the market. They are always trying to increase their students, namely customers to survive in …

The aim of this research was to investigate the impact of the intangible qualities of the
universities on student satisfaction. To do this, we have collected data from 7 different major …

This study aimed to identify the variables that influence the reputation of universities and
student satisfaction, which in turn affects the loyalty of students of higher education. The …

Published research on corporate reputation has increased in the last 10 years in various
sectors. The higher education sector is no stranger to this growth; however, theoretical …

Higher education institutions operate in a highly competitive sector where attracting
resources has become a complicated task. Intangible assets such as image, legitimacy, and …

Purpose The importance of trust in student–university relations is relevant not only for the
quality of the educational process and the satisfaction with studying achieved by students …