Purpose The purpose of this paper is to review literature about the applications of artificial
intelligence (AI) in strategic situations and identify the research that is needed in the area of …

Big data adoption is a process through which businesses find innovative ways to enhance
productivity and predict risk to satisfy customers need more efficiently. Despite the increase …

This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …

Companies neither fully exploit the potential of Artificial Intelligence (AI), nor that of Machine
Learning (ML), its most prominent method. This is true in particular of marketing, where its …

Big data is one of the most recent business and technical issues in the age of technology.
Hundreds of millions of events occur every day. The financial field is deeply involved in the …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …

This study quantifies the relationships between innovation activity and the outcomes of
business-to-consumer (B2C), business-to-business (B2B), and business-to-government …

Big Data represents a promising area for value creation and frontier research. The potential
to extract actionable insights from Big Data has gained increasing attention of both …

During times of crisis, businesses need strategic partnerships and digital transformation to
survive. Understanding how digital transformation and alliance management capability can …