Although engagement has been a catchword in public relations practice and theory for over
a decade, the term has been applied rather loosely to imply any form of communicative …

Nonprofit organizations (NPOs) need to maintain effective relationships with a growing
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …

Engagement is becoming one of the more popular concepts in various social sciences
including psychology, organizational behavior, human resource management, and of course …

The ubiquity of social media platforms that increasingly foreground visuals over text has led
to a rise in organization-generated visual content. This study addresses an underexamined …

Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …

This research applies a unique conceptual model and methodology incorporating
popularity, commitment, and virality to measure the social media engagement with residents …

Sažetak Industry 4.0 describes a phenomenon which augments business models and also
communication channels in commercial enterprises. This paper analyses scientific …

Drawing from literature regarding public engagement, the Elaboration Likelihood Model
(ELM), computer-mediated communication research, and emotion psychology, this study …

Purpose This study aims to investigate how business-to-business (B2B) companies use
message strategies on social media platform and how these strategies are effective in …

Purpose The aim of the present study is twofold. First, it measures Facebook users'
experience in a holistic way by taking into account the various dimensions of Facebook …