The Chinese live-streaming economy is growing at an accelerated pace among young
audiences, but the motivations underlying female users lack academic research. Adopting a …

With the widespread use of applications and services supporting audiovisual calls via
smartphones, both in business and leisure contexts, a key challenge for service providers is …

Video conferencing platforms have been appropriated during the COVID-19 pandemic for
different purposes, including classroom teaching. However, the platforms are not designed …

Without any doubt, state of art advertisement insertion mechanisms along with the requested
video content has emerged to be the most crucial part of online video delivery ecosystems …

The streaming phenomenon has revolutionized the way audiences consume media content
and transformed digital marketing strategies. This chapter focuses on analyzing the impact …

Audio compression formats reduce the file size before downloading and uploading on the
Cloud and social media platforms. An audio codec performs this operation. The …

In the past two decades, 802.11 based Wireless Local Area Networks (WLANs) have gained
popularity in offering Internet services and increasingly supporting data driven video …

Modern immersive multisensory communication systems can provide compelling mediated
social communication experiences that approach face-to-face (F2F) communication. Existing …

The use of artificial intelligence in modern technology is not a novelty. However, its use in
telecommunication systems is little studied. This is not surprising because the …

The Internet service provider industry is currently experiencing intense competition as
companies strive to provide top-notch services to their customers. Providers are introducing …