This paper explores the implicit assumption in the growing body of literature that social
media usage is fundamentally different in business-to-business (B2B) companies than in the …

This study investigates the role of content and noncontent cues of tourism information quality
in forming users' destination image in social media. Empirical analysis based on data …

Over the last decade, destination marketers and Destination Marketing Organizations
(DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of …

The basic concern for the tourism sector is to retain customers during Covid-19 time. In this
regard, it is important to examine the role of social media marketing and destination to …

The rise of social media challenges the traditional notion of customer relationship
management (CRM) and has led to the emergence of social CRM. This study collected and …

The advent of social media in the business environment posed many opportunities and
challenges for travel and tourism companies in establishing optimum customer …

This study explored how social media is used as a destination marketing tool for the
sustainability of heritage festival quality in Nigeria, drawing on the theory of planned …

Obtaining information about destinations and services they provide is ever more based on
user-generated content (UGC), which includes reviews of tourism services as well as …

Kepopuleran dan kemudahan dalam menggunakan media sosial telah menempatkannya
dalam berbagai peran, termasuk sebagai sarana promosi. Sebagai salah satu media sosial …

Social networking is a series of Web 2.0-based applications that connect, communicate, and
exchange ideas, views, perspectives, knowledge, and relationships among internet users …