Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
F Muniz, K Stewart, L Magalhães - Journal of Consumer …, 2024 - Wiley Online Library
The increased prevalence of social media has led brands to utilize influencers for product
endorsements and influence consumer perceptions. Among these influencers, virtual …
endorsements and influence consumer perceptions. Among these influencers, virtual …
[HTML][HTML] Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
This study examines the impact of rapport with chatbots on electronic word of mouth (e-
WOM), in the first phase, by considering several antecedents including anthropomorphism …
WOM), in the first phase, by considering several antecedents including anthropomorphism …
How does the anthropomorphism of service robots impact employees' role service behavior in the workplace?
Y Yang, M Chi, X Bi, Y Xu - International Journal of Hospitality Management, 2024 - Elsevier
The rapid adoption of service robots has altered employees' role boundaries and tasks.
Anthropomorphism plays a key role in understanding human responses to robots. However …
Anthropomorphism plays a key role in understanding human responses to robots. However …
My colleague is not “human”: Will working with robots make you act more indifferently?
X Lv, K Shi, Y He, Y Ji, T Lan - Journal of Business Research, 2024 - Elsevier
Abstract Service warmth, defined as kindness, sincerity and helpfulness experienced by
customers, is a critical component of service delivery. Using a combination of questionnaire …
customers, is a critical component of service delivery. Using a combination of questionnaire …
Enhancing service adaptability: a moderated mediation model of workplace ostracism, robot anthropomorphism, employees' readiness to change, and performance …
Purpose This study aims to analyze workplace ostracism, robot anthropomorphism,
employees' readiness to change and employees' service adaptive behavior. The moderating …
employees' readiness to change and employees' service adaptive behavior. The moderating …
[HTML][HTML] Co-creation 5.0: The frontline employee–robot team and firms' outcomes. The Tin Woodman paradox
MA Moliner-Tena, LJ Callarisa-Fiol… - Journal of Innovation & …, 2024 - Elsevier
Abstract Co-creation 5.0 is a new era in which frontline employees (FLE) and service robots
work as a team. This study examines the consequences of co-creation 5.0 on service …
work as a team. This study examines the consequences of co-creation 5.0 on service …
Anthropomorphism of service-oriented AI and customers' propensity for value co-creation
M Tian, J Yan, X Li - Marketing Intelligence & Planning, 2024 - emerald.com
Purpose Artificial intelligence (AI) used in service has sparked fundamental changes in how
enterprises engage their customers. AI specifically designed for customer service is denoted …
enterprises engage their customers. AI specifically designed for customer service is denoted …
The effect of AI-induced outcome favorability on vigilance performance—an exploration based on attention capacity theory
C Zhao, B Qu, J Zhou, C Lin - Current Psychology, 2024 - Springer
While AI (artificial intelligence) embedded in work scenarios provides a great interaction
experience for employees, this favorable experience instead traps employees in a comfort …
experience for employees, this favorable experience instead traps employees in a comfort …