The purpose of this study is to analyze the impact and challenges of digital marketing in
health care industries during the digital era and covid-19 pandemic. The research method is …

This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

This article contributes a novel approach to public service design in the age of digitalization.
Termed 'design for experience', this approach builds on developments in the fields of …

Customer is considered as the king in the world of business. The issue of customer
satisfaction in electronics home appliances has received greater attention from academics …

The digital economy is a pivotal force driving economic development that has profoundly
changed the public's way of life. However, less privileged elderly groups may be unable to …

Despite the increasing market size and consumption power of older consumers, older
people seldom appear in advertising, and research activity in this area suggests that …

Our research develops a framework that explores how to fuel the climate movement by
accelerating grassroots, community‐based climate action. Drawing on insights from …

The improvement in life expectancy, economic conditions, and technological and medical
progress have radically changed the demographic structure of many societies. Since many …

Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial
inequities want to grow the impact of their promising solutions to these problems—scaling …

Purpose The purpose of this study is to advance the understanding of consumer
innovativeness during aging. This study explores why older consumers have decreased …