Green innovation is critical for SMEs, which account for a significant part of employment and
total value in many countries. The role of the leader in SMEs is one of the most discussed …

The issue of online shopping behavior is gaining importance with the continued
development of e-commerce. E-commerce businesses that aim to be successful in the …

Introduction and objectives: A broad body of knowledge is developing around the influence
of market and entrepreneurial orientation on business performance. However, high-tech …

The aim of the paper is to present significant factors of strategic management in the sector of
small and medium-sized companies. Within the set goal, we quantify the weight of selected …

This flexible case study delves into the challenges micro-businesses in Ontario face, where
the informal nature of operations and unique goal-setting processes are seen as obstacles …

Değerli okuyucu,“E-TİCARET FİRMALARINDA PAZARLAMA YÖNETİMİ VE STRATEJİK
PAZARLAMA PLANLAMASI” kitabında günümüz dünyasında giderek artan bir öneme sahip …

Objectives The main objectives of this study were to identify how to establish a successful
real estate start-up, the related success factors, and applicable business strategies. The …

The topic of the thesis is a creation of a business strategy for a newly established brand. The
brand is a sub-brand of a Czech traditional company and it depends highly on marketing …

The importance of an effective strategy implementation is in e-commerce growing with a
development of online shopping. Nevertheless, the practice shows the importance of …

Implementing the principles of strategic management into business processes improve
decision-making, reduce cost, increase productivity and overall performance of business …