Business firms and the public have encountered massive consequences of the COVID-19
pandemic. This pandemic has become the most significant challenge and influenced all …

The traditional symmetrical methods may not be sufficient for effectively examining the
asymmetries that are evident in the real‐world complex consumption context in the form of …

Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …

Purpose The COVID-19 outbreak has been rapidly spreading around the world for more
than a year. However, few studies have explored the connection between the perceived …

Live streaming commerce has experienced tremendous growth over the past few years.
Although research has increasingly investigated the phenomenon of live streaming as e …

Purpose Online shopping around the world is growing exponentially, especially during the
COVID-19 pandemic. This study aims to examine how an online customer's purchasing …

Purpose During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons,
consumers behaved impulsively while shopping. Impulse buying has led to a distortion in …

The second-hand luxury fashion market has continued to gain popularity in the past decade.
Many luxury fashion retailers have been pursuing ways to get involved in the second-hand …

This study aims to investigate the factors contributing to consumer hesitation during online
checkout. By integrating the Uses and Gratifications Theory and Cue Utilization Theory, we …

The coronavirus disease 2019 pandemic has impacted and changed consumer behavior
because of a prolonged quarantine and lockdown. This study proposed a theoretical …