This study aims to examine and explain the role of brand love in mediating the effect of
intensive distribution and promotion of social media on brand loyalty and e-WOM. The …

The purpose of this study is to explain how innovation capability influences business
performance by mediating the effect of Covid-19 risk perception and entrepreneurial …

Intense competition, unpredictability, and volatility are just some of the hallmarks of the
current market scenario. The advent of COVID-19 is a prime example of the “perfect storm” …

Social media empowers small and medium enterprises (SMEs) in engaging with their
stakeholders economically and effectively. Social media use affects SMEs operation and …

The goal of this research was to see how network site marketing (SNS marketing) affected
marketing performance in terms of customer relationship management (CRM) and marketing …

Now'sa day promotion is become the engine of the business organization for their
development. Promotional strategy is the most important and key issue of the organizations …

The apparel industry is one of the business sectors included in Micro, Small and Medium
Enterprises (MSMEs) in Bali Province. These apparel industry MSMEs contribute to …

As the global warming crisis is increasing daily, it is crucial to find ways to reduce the carbon
footprint generated by activities like the production, consumption, and distribution of goods …

Nowadays, business settings and environments are changing rapidly, which brings many
challenges, forces, and pressures that are re-engineering and driving the scope and nature …

Technology has been growing rapidly recently. The close relationship and dependence
between humans and social media, becomes an opportunity for companies to market their …