The growth of emerging digital technologies has led to premature and inconsistent
conclusions about the relationship between circular economy and value chain activities. A …

The revolution in information availability and the advances in novel interaction technologies
have ushered in two major shifts that call into question the traditional assumptions of buyer …

As a powerful means of theory building, conceptual articles are increasingly called for in
marketing academia. However, researchers struggle to design and write non-empirical …

Prior research typically positions blockchain technology as enabling a trustless exchange
environment without specifically investigating how blockchain technology provides trust and …

Recently, sustainable development goals (SDGs) have become a global requirement, but a
changing phenomenon which needs to be examined frequently and which is the focus of …

This manuscript draws attention to the dawn of the Fifth Industrial Revolution (5IR) and
highlights its potential for addressing a host of issues within retail and service domains. With …

In response to initial voices that put the customer experience (management)(CX (M))
movement into question, this article aims to introduce a formal nomenclature to push the CX …

Digital business platforms (DBPs) such as eBay, Google, and Uber Technologies have seen
enormous growth; this paper explores their salient characteristics, the role of marketing in …

Technological innovations are creating new products, services, and markets that satisfy
enduring consumer needs. These technological innovations create value for consumers and …

We discuss the effects of COVID-19 on consumer behaviour and elaborate on the
consequences of this disruption for marketing strategies and marketing policies. The crisis …