Advertising is a way in which a company introduces possible customers to a company's
product/service, the main objective is possibly to convince them to buy their product or use …

The current complexity of IoT systems and devices is a barrier to reach a healthy ecosystem,
mainly due to technological fragmentation and inherent heterogeneity. Meanwhile, the field …

Abstract The Internet of Things (IoT) redefines the way how commodity and industrial tasks
are performed every day. The integration of sensors, lightweight computation, and the …

The explosive growth of wireless devices motivates the development of the internet-of-things
(IoT), which is capable of interconnecting massive and diverse" things" via wireless …

Wireless networks have been in focus since the last few decades due to their indispensable
role in the future generation networks like the Internet of Things (IoT). However, the …

The Internet of Behavior (IoB) is a research theme that aims to analyze human behavior data
on the Internet from the perspective of behavioral psychology, obtain insights about human …

With an enormous range of applications, the Internet of Things (IoT) has magnetized
industries and academicians from everywhere. IoT facilitates operations through ubiquitous …

As technology becomes more widely available, millions of users worldwide have installed
some form of smart device in their homes or workplaces. These devices are often off-the …

This research investigated the effect of the Internet of Things (IoT) on marketing performance
taking into account the potential mediating role of entrepreneurship orientation in this effect …

The latest technologies are shifting how businesses capture, analyse and distribute data
from the individual users' online activity. Therefore, this contribution critically reviews the …