Understanding the intentions of a driver at an intersection is a useful property for a variety of
driver assistance functions ranging from engine management to safety. This paper shows …

The Internet of Things (IoT) enables smart cities to achieve the vision of connecting
everything by smartly linking gadgets without the need for human interaction. However, due …

Mobile advertising is emerging as a promising advertising strategy, which leverages
prescriptive analytics, location-based distribution, and feedback-driven marketing to engage …

Telecommunications specifications of the fifth-generation (5 G) are being established to
satisfy the rising demands of high-speed broadband networks (ie, a few tens of Gigabits …

The purpose of this paper is to examine the prospective learners' preferred media channel
with regards to the Open Distance Learning (ODL) advertisements. Two types of media …

Small and medium enterprises (SMEs) are often considered an economic engine. The
digital boom that has happened in the recent years offers a variety of tools to these SMEs to …

The relevant data of website advertising is complex, and the existing calculation methods
have the problems of dynamic and low storage box, which leads to the website advertising …

This chapter explores the increased interest in consumers' emotional private life. Algorithmic
systems allow marketing organisations to create new in-depth profiles of consumers' …

Optical Camera Communication: Principles and Applications Page 1 Optical Camera
Communication: Principles and Applications Yitong Wang School of Engineering RMIT …

Most digital advertisements are delivered by computer algorithms based on individuals'
preferences and habits today. Companies send personalized and context-specific …