This paper examines valuable main predictors of the so-called green consumption and
drivers of consumers' capabilities to pay more for eco-green accommodation services across …

Consumers have become more and more concerned with environmental deterioration's
adverse impact on human beings and their purchasing preferences have gradually shifted …

The present study examines the determinants that impact customers' choices to buy
environmentally friendly products, addressing a significant gap in current scholarly research …

Purpose This cross-culture study aims to investigate how two cultural values, collectivism
(COL) and long-term orientation (LTO), integrate with each other to trigger green …

The effectiveness of promoting green products in an effort to reduce carbon emissions relies
heavily on understanding the mechanisms that influence green purchasing behavior. These …

This research investigates the relationship between sustainable normative appeals and
advertising orientations on environmentally responsible consumption behavior from a …

This study endeavors to delve into the intricate study of public preferences surrounding
green consumption, aiming to explore the underlying reasons of its low adoption using …

In light of the growing adoption of green products in emerging markets, there's a need to
delve deeper into the green purchase behavior GPB of millennials in this context. Using the …

This study explores the influence of consumer emotions, specifically pleasure and arousal,
on the intention to use retail service robots. Through a survey of 323 people using an online …

Motivation: Consumers are an important link in the socio-economic system. In the literature,
there is a noticeable increase in interest on the part of researchers in shaping consumer …