Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry
Purpose The purpose of this paper was to examine the relationship between electronic
customer relationship management (E-CRM) and customer satisfaction through the …
customer relationship management (E-CRM) and customer satisfaction through the …
Learning analytics for educational innovation: A systematic mapping study of early indicators and success factors
Today, theoretical and practical advancements in information and communication
technologies (ICT) have proven to be indispensable towards achieving the goals of modern …
technologies (ICT) have proven to be indispensable towards achieving the goals of modern …
Impact of digital marketing on the competitiveness of the restaurant industry
Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …
advent of digital media, digital marketing strategies have gained a lot of importance among …
[HTML][HTML] Evaluating electronic customer relationship management system success: the mediating role of customer satisfaction
This study evaluated the relationships among variables in electronic customer relationship
management (e-CRM) success. The purpose of this paper is to examine the effect of …
management (e-CRM) success. The purpose of this paper is to examine the effect of …
Examining the interconnections between E-CRM, customer experience, customer satisfaction and customer loyalty: A mediation approach
This study examines the impact of electronic customer relationship management (E-CRM)
on customer loyalty through the mediating effects of customer experience and customer …
on customer loyalty through the mediating effects of customer experience and customer …
[HTML][HTML] How social CRM and customer satisfaction affect customer loyalty
Purpose Based on relationship marketing theory, this study aims to test the effect of social
customer relationship management (social CRM) on customer satisfaction (CS) and loyalty …
customer relationship management (social CRM) on customer satisfaction (CS) and loyalty …
Electronic customer relationship management (E-CRM) and customer loyalty: The mediating role of customer satisfaction in the banking industry
This study examined the impact of E-CRM on customer loyalty with the mediating effect of
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …
customer satisfaction in the banking industry. Customer satisfaction is important for loyalty …
An empirical analysis of consumer-unfriendly E-commerce terms of service agreements: Implications for customer satisfaction and business survival
A Chakraborty, R Shankar, JR Marsden - Electronic Commerce Research …, 2022 - Elsevier
E-business user agreements are seldom read but almost always accepted by users. We
present an in-depth analysis of e-user agreement issues using textual data on Terms of …
present an in-depth analysis of e-user agreement issues using textual data on Terms of …
The Role of E-CRM in Building Customer Satisfaction and Repurchase Intention: Evidence From the FMCG Industry
BL Song - Building a Brand Image Through Electronic Customer …, 2022 - igi-global.com
In this era of technology, electronic customer relationship management (E-CRM) is
becoming more prominently used by businesses in various industries. This chapter aims to …
becoming more prominently used by businesses in various industries. This chapter aims to …
Computer vision: the effectiveness of deep learning for emotion detection in marketing campaigns
—As businesses move towards more customer-centric business models, marketing
functions are becoming increasingly interested in gathering natural, unbiased feedback from …
functions are becoming increasingly interested in gathering natural, unbiased feedback from …