At present, the new energy vehicle (NEV) industry in China is at a huge risk of overheated
investment and overcapacity. An accurate prediction of China's future NEV market is of great …

We briefly review the main developments of Bayesian dynamic models. The emphasis is on
marketing applications. Typical examples in this area are discussed. The concepts of …

Managers dealing with new products need to forecast sales growth, especially the time at
which the sales would reach the peak, known as the peak sales time (T*). In most cases …

The popularity of mobile social media has promoted the process of consumers accepting
new products online, that is, online new product diffusion (ONPD). However, previous …

Companies use celebrity accounts on microblogs to promote product information. Predicting
the popularity of product information before publication is important for celebrity account …

Energy efficiency technologies (EETs) are crucial for saving energy and reducing carbon
dioxide emissions. However, the diffusion of EETs in small and medium-sized enterprises is …

Due to greenhouse gas emissions and air pollution effects developing alternative energy
sources in transportation activity is critical, under European Union (EU) targets. Compressed …

Manufacturers attach increasing importance to consumer word-of-mouth (WOM) as it assists
them to improve demand forecasting and determine production capacity adjustment …

Intense innovation competition is increasing products' complexity. Consumers have to trade
off among multiple product attributes before purchasing. Information technologies boost …

This study aimed to develop a new diffusion model for box-office forecasting by modifying
the generalized Bass diffusion model with incorporation of search trend data and historical …