Mobile advertising: A systematic literature review and future research agenda
The purpose of this research is to review the extant literature on mobile advertising
systematically and to carry out a comprehensive analysis of research in this emerging field …
systematically and to carry out a comprehensive analysis of research in this emerging field …
Mobile advertising research: a comprehensive domain mapping analysis of 22 years (2001–2022)
Purpose This paper aims to understand the scholarly contributions to mobile advertising by
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
analyzing the publishing trend from 2001 to 2022 from the documents indexed in the Scopus …
Antecedents of mobile app usage among smartphone users
Although mobile apps are already an influential medium in the new media industry as a
whole, these apps have received little academic attention within the communication and …
whole, these apps have received little academic attention within the communication and …
Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
CC Lu, L Wu, WH Hsiao - International Journal of Information Management, 2019 - Elsevier
Mobile advertising is an increasingly popular marketing channel since it can present
advertising in a personalized manner. This study examines the development of customer …
advertising in a personalized manner. This study examines the development of customer …
An evaluation of social media advertising for Muslim millennial parents
Purpose This paper aims to investigate the effects of informativeness, entertainment and
credibility of social media on the perceived value of advertising for Muslim millennial …
credibility of social media on the perceived value of advertising for Muslim millennial …
Smart shoppers? Using QR codes and 'green'smartphone apps to mobilize sustainable consumption in the retail environment
L Atkinson - International Journal of Consumer Studies, 2013 - Wiley Online Library
Smartphone‐based mobile advertising is a promising marketing vehicle, especially in retail
and point‐of‐purchase environments, yet we still do not know enough about what motivates …
and point‐of‐purchase environments, yet we still do not know enough about what motivates …
[HTML][HTML] App adoption and switching behavior: applying the extended tam in smartphone app usage
S Roy - JISTEM-Journal of Information Systems and …, 2017 - SciELO Brasil
The increasing use of mobile applications have been escalating with the increasing use of
smartphones. In the present study, we examine (a) the adoption behavior of mobile apps …
smartphones. In the present study, we examine (a) the adoption behavior of mobile apps …
AMPS: Predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments
Emerging as a dominant content format amid the shift from television to mobile, short-form
videos wield immense potential across diverse domains. However, the scarcity of datasets …
videos wield immense potential across diverse domains. However, the scarcity of datasets …
[HTML][HTML] Leveraging technology to communicate sustainability-related product information: Evidence from the field
H Bashir - Journal of Cleaner Production, 2022 - Elsevier
The information gap between businesses and consumers concerning the sustainability
impacts of products and services is considered a key obstacle impeding sustainable …
impacts of products and services is considered a key obstacle impeding sustainable …
Consumer engagement with brands' COVID-19 messaging on social media: the role of perceived brand–social issue fit and brand opportunism
While the trade press has started to report on consumer responses to brand messaging
about the ongoing novel coronavirus (COVID-19) pandemic, empirical results have yet to …
about the ongoing novel coronavirus (COVID-19) pandemic, empirical results have yet to …