营销领域中包装元素对消费者的影响及其内在作用机制
柳武妹， 马增光， 叶富荣 - 心理科学进展, 2020 - journal.psych.ac.cn
包装上的元素信息是消费者感知环境刺激的重要来源, 能对消费者决策产生重要影响.
包装元素可分为非语言型包装元素和语言型包装元素两类, 它们对消费者有不同的影响 …
包装元素可分为非语言型包装元素和语言型包装元素两类, 它们对消费者有不同的影响 …
The effect of packaging elements on consumers and the underlying mechanisms in marketing
W LIU, Z MA, F YE - Advances in Psychological Science, 2020 - journal.psych.ac.cn
Packing elements operate to shape the way consumers perceive the environmental stimuli,
which can significantly impact their decision-making. We can also categorize packaging …
which can significantly impact their decision-making. We can also categorize packaging …