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[HTML][HTML] Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, AM Baabdullah… - Industrial Marketing …, 2023 - Elsevier
Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …
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Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, AM Baabdullah… - Industrial Marketing …, 2023 - cronfa.swan.ac.uk
Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …

[引用][C] Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, A Baabdullah, M Giannakis… - 2023 - econpapers.repec.org
EconPapers: Effectiveness of B2B social media marketing: The effect of message source and
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MS Balaji, A Behl, K Jain, AM Baabdullah… - Industrial Marketing …, 2023 - fardapaper.ir
Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …

[引用][C] Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, A Baabdullah, M Giannakis… - 2023 - ideas.repec.org
Effectiveness of B2B social media marketing: The effect of message source and message
content on social media engagement IDEAS home Advanced search Economic literature …

[引用][C] Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, A Baabdullah… - Industrial Marketing …, 2023 - rennes-sb.hal.science
Effectiveness of B2B social media marketing: The effect of message source and message
content on social media engagement - Rennes School of Business Accéder directement au …
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[HTML][HTML] Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement

MS Balaji, A Behl, K Jain, AM Baabdullah… - Industrial Marketing …, 2023 - cronfa.swan.ac.uk
Social media message strategy is critical in determining how customers will engage with
B2B firms on social media platforms. The present study examined the role of message …