Big data-driven marketing enabled business performance: A conceptual framework of information, strategy and customer lifetime value
The competitiveness of the business ecosystem is exponentially increasing nowadays.
Cutthroat competition is being observed by the business leaders to retain the customers and …
Cutthroat competition is being observed by the business leaders to retain the customers and …
[PDF][PDF] Big Data-Driven Marketing enabled Business Performance: A Conceptual Framework of Information, Strategy and Customer Lifetime Value
A Tripathi, T Bagga, S Sharma, SK Vishnoi - researchgate.net
The competitiveness of the business ecosystem is exponentially increasing nowadays.
Cutthroat competition is being observed by the business leaders to retain the customers and …
Cutthroat competition is being observed by the business leaders to retain the customers and …