Mapping Of Social Customer Relationship Management With Electronic Customer Relationship Management

A Naim - European Journal of Interdisciplinary Research and …, 2022 - ejird.journalspark.org
The rapid rise of powerful social customers has drastically changed the ECRM background.
Social CRM (SCRM) emerged as an ECRM for companies to enable customer relationship …

MAPPING OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT WITH ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT

A Naim - European Journal of Interdisciplinary Research and …, 2022 - ejird.journalspark.org
The rapid rise of powerful social customers has drastically changed the ECRM background.
Social CRM (SCRM) emerged as an ECRM for companies to enable customer relationship …