Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
A Garrido-Moreno, N Lockett… - Baltic Journal of …, 2015 - emerald.com
Purpose–The purpose of this paper is to propose a research model exploring the link
between knowledge management processes and customer relationship management …
between knowledge management processes and customer relationship management …
Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
A Garrido-Moreno, N Lockett… - Baltic Journal of …, 2015 - eprints.whiterose.ac.uk
Purpose–The purpose of this paper is to propose a research model exploring the link
between knowledge management processes and customer relationship management …
between knowledge management processes and customer relationship management …
[PDF][PDF] This is a repository copy of Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing …
A Garrido-Moreno, N Lockett… - Baltic Journal of …, 2015 - core.ac.uk
The concepts of CRM (Customer Relationship Management) and knowledge management
have gained wide attention in both business and academia (Gebert et al., 2003). CRM can …
have gained wide attention in both business and academia (Gebert et al., 2003). CRM can …
Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
A Garrido-Moreno, N Lockett… - Baltic Journal of …, 2015 - pureportal.strath.ac.uk
Purpose–The purpose of this paper is to propose a research model exploring the link
between knowledge management processes and customer relationship management …
between knowledge management processes and customer relationship management …
[PDF][PDF] Exploring the role of knowledge management practices in fostering customer relationship management as a catalyst of marketing innovation
A Garrido-Moreno, N Lockett, V Garcia-Morales - researchgate.net
Knowledge has become a key strategic factor in business success, because the firm's
capability to create and utilize knowledge represents the most important source of …
capability to create and utilize knowledge represents the most important source of …