Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

NK Tiwary, RK Kumar, S Sarraf, P Kumar… - Journal of Business …, 2021 - Elsevier
Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …
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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

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Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

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[PDF] nscpolteksby.ac.id

[PDF][PDF] Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

NK Tiwary, RK Kumar, S Sarraf, P Kumar… - Journal of Business …, 2021 - nscpolteksby.ac.id
Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …
[PDF] nscpolteksby.ac.id

[PDF][PDF] Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward

NK Tiwary, RK Kumar, S Sarraf, P Kumar… - Journal of Business …, 2021 - nscpolteksby.ac.id
Although various critical elements, such as media publicity, word of mouth, legislation, and
environmental factors, are not under the control of a company, they play a significant role in …