Click-through rate prediction in online advertising: A literature review

Y Yang, P Zhai - Information Processing & Management, 2022 - Elsevier
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …
被引用次数：77 相关文章

Click-Through Rate Prediction in Online Advertising: A Literature Review

Y Yang, P Zhai - arXiv preprint arXiv:2202.10462, 2022 - arxiv.org
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …

Click-Through Rate Prediction in Online Advertising: A Literature Review

Y Yang, P Zhai - arXiv e-prints, 2022 - ui.adsabs.harvard.edu
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …

Click-through rate prediction in online advertising:: A literature review

Y Yang, P Zhai - 2022 - dl.acm.org
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …

Click-Through Rate Prediction in Online Advertising: A Literature Review

Y Yang, P Zhai - Yang, Yanwu and Zhai, Panyu,(2022). Click …, 2022 - papers.ssrn.com
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …
[PDF] researchgate.net

[PDF][PDF] Click-through rate prediction in online advertising: A

Y Yang, P Zhai - Information Processing and Management, 2022 - researchgate.net
Predicting the probability that a user will click on a specific advertisement has been a
prevalent issue in online advertising, attracting much research attention in the past decades …