Online word-of-mouth as a predictor of television rating
CC Yeh - Online Information Review, 2015 - emerald.com
Purpose–Despite the growing importance of online word-of-mouth (WOM) with regard to
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …
Online word-of-mouth as a predictor of television rating
CC Yeh - Online Information Review, 2015 - ingentaconnect.com
Purpose–Despite the growing importance of online word-of-mouth (WOM) with regard to
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …
television (TV) ratings, it is usually excluded from early prediction models. The purpose of …