Dimensions of CRM Effectiveness and its Effect on Relationship Quality

CJ Padmavathy, V Sivakumar - International Journal of Customer …, 2012 - igi-global.com
Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …
被引用次数：3 相关文章

Dimensions of CRM Effectiveness and its Effect on Relationship Quality

CJ Padmavathy, V Sivakumar - International Journal of Customer …, 2012 - ideas.repec.org
Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …

Dimensions of CRM Effectiveness and its Effect on Relationship Quality.

C Padmavathy, VJ Sivakumar - International Journal of Customer …, 2012 - go.gale.com
Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …

Dimensions of CRM Effectiveness and its Effect on Relationship Quality.

C Padmavathy, VJ Sivakumar - International Journal of …, 2012 - search.ebscohost.com
Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …

Dimensions of CRM Effectiveness and its Effect on Relationship Quality

CJ Padmavathy, V Sivakumar - International Journal of …, 2012 - econpapers.repec.org
Despite numerous studies in customer relationship management (CRM), research into CRM
effectiveness is limited. The purpose of this study is to first identify the dimensions of …