중국소비자의모바일쇼핑서비스수용요인에관한연구

유재현, 박철 - 인터넷전자상거래연구, 2009 - dbpia.co.kr
This study investigated the acceptance factors on usage intention of mobile shopping
service in China. The results of the study were as follows. First, contextual offer and ubiquity …

중국소비자의모바일쇼핑서비스수용요인에관한연구

유재현, 박철 - 인터넷전자상거래연구, 2009 - scholar.korea.ac.kr
This study investigated the acceptance factors on usage intention of mobile shopping
service in China. The results of the study were as follows. First, contextual offer and ubiquity …