Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective

TH Cham, YM Lim, M Sigala - International Journal of Tourism …, 2022 - Wiley Online Library
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective.

TH Cham, YM Lim, M Sigala - International Journal of …, 2022 - search.ebscohost.com
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective.

TH Cham, YM Lim, M Sigala - International Journal of Tourism …, 2022 - psycnet.apa.org
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: before-and after-service consumption perspective.

TH Cham, YM Lim, M Sigala - 2021 - cabidigitallibrary.org
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective

TH Cham, YM Lim, M Sigala - International Journal of Tourism Research, 2022 - infona.pl
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …

Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before‐and after‐service consumption perspective

TH Cham, YM Lim, M Sigala - International Journal of Tourism Research, 2022 - infona.pl
The international growth of medical tourism requires hospital operators to adopt effective
marketing practices to ensure survival and competitiveness. Although there is a burgeoning …