Mobile social media marketing: a new marketing channel among digital natives in higher education?

LW Wong, GWH Tan, JJ Hew, KB Ooi… - Journal of Marketing for …, 2022 - Taylor & Francis
This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …
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Mobile social media marketing: a new marketing channel among digital natives in higher education?

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This paper explores the characteristics of mobile social media marketing adoption in the
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Mobile Social Media Marketing: A New Marketing Channel among Digital Natives in Higher Education?.

LW Wong, GWH Tan, JJ Hew, KB Ooi, LY Leong - Journal of Marketing for …, 2022 - ERIC
This paper explores the characteristics of mobile social media marketing adoption in the
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Mobile social media marketing: a new marketing channel among digital natives in higher education?

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This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …

Mobile social media marketing: a new marketing channel among digital natives in higher education?

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This paper explores the characteristics of mobile social media marketing adoption in the
context of digital natives via an extended Mobile Technology Acceptance Model …