A theories-in-use approach to building marketing theory
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
[PDF][PDF] A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli… - Journal of …, 2020 - researchgate.net
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …
[引用][C] A theories-in-Use Approach to building Marketing Theroy
VA Zeithaml, BJ Jaworski, AK Kohli… - Journal of marketing …, 2020 - dialnet.unirioja.es
A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli… - Journal of …, 2020 - cdr.lib.unc.edu
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli… - Journal of …, 2019 - cir.nii.ac.jp
抄録< jats: p> This article's objective is to inspire and provide guidance on the development
of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin …
of marketing knowledge based on the theories-in-use (TIU) approach. The authors begin …
A Theories-in-Use Approach to Building Marketing Theory.
VA Zeithaml, BJ Jaworski, AK Kohli… - Journal of …, 2020 - search.ebscohost.com
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
A theories-in-use approach to building marketing theory
VA ZEITHAML, BJ JAWORSKI, AK KOHLI… - Journal of …, 2020 - ink.library.smu.edu.sg
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
[PDF][PDF] A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli… - Journal of …, 2020 - scholar.archive.org
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …
A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga… - Journal of …, 2020 - JSTOR
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
knowledge based on the theories-in-use (TIU) approach. The authors begin with a …
[PDF][PDF] A Theories-in-Use Approach to Building Marketing Theory
VA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli… - Journal of …, 2020 - researchgate.net
This article's objective is to inspire and provide guidance on the development of marketing
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …
knowledge based on the theories-inuse (TIU) approach. The authors begin with a …