The role of bank image for customers versus non‐customers

R Bravo, T Montaner, JM Pina - International Journal of Bank …, 2009 - emerald.com
Purpose–The purpose of this paper is to analyse the corporate image of financial institutions
and its impact on consumer behaviour. More specifically, it aims to focus on the differences …
被引用次数：260 相关文章

[引用][C] THE ROLE OF BANK IMAGE FOR CUSTOMERS VERSUS NON-CUSTOMERS

R BRAVO, T MONTANER, JM PINA - 2009 - sid.ir
BRAVO, R., MONTANER, T., & PINA, JM.(2009). THE ROLE OF BANK IMAGE FOR
CUSTOMERS VERSUS NON-CUSTOMERS. INTERNATIONAL JOURNAL OF BANK …

The role of bank image for customers versus non-customers

R Bravo, T Montaner, JM Pina - The International Journal of …, 2009 - ingentaconnect.com
Purpose‐The purpose of this paper is to analyse the corporate image of financial institutions
and its impact on consumer behaviour. More specifically, it aims to focus on the differences …

[引用][C] THE ROLE OF BANK IMAGE FOR CUSTOMERS VERSUS NON-CUSTOMERS

R BRAVO, T MONTANER, JM PINA - 2009 - sid.ir
BRAVO, R., MONTANER, T., & PINA, JM.(2009). THE ROLE OF BANK IMAGE FOR
CUSTOMERS VERSUS NON-CUSTOMERS. INTERNATIONAL JOURNAL OF BANK …

[引用][C] The role of bank image for customers versus non-customers

R Bravo, T Montaner, JM Pina - The …, 2009 - Emerald Group Publishing, Limited