A Liljenberg - Industrial Marketing Management, 2022 - research.hhs.se
Making sense of a markets is a necessary precursor to any strategizing such as shaping. Still, the nature of this sense-making is oftentimes kept in the dark. It is somehow …
A Liljenberg - Industrial Marketing Management, 2022 - research.hhs.se
Making sense of a markets is a necessary precursor to any strategizing such as shaping. Still, the nature of this sense-making is oftentimes kept in the dark. It is somehow …